We migrated and built a website for Team Fox Detroit. The website helps new and existing supporters get involved and donate to support the cause. The site also aligns with TFD's marketing efforts to keep supporters engaged over time. In both cases, attending an event needed to be effortless, and taking action needed to feel immediate.
By conducting user tests, interviewing stakeholders, running a competitor analysis, and auditing content, we understood the root problems of TFD's website. We identified vital accessibility, performance, and usability improvements that would serve the greatest number of supporters through this research.
For the website, we are using WordPress for managing and hosting. The eCommerce, event planning, and email marketing functionality come from various plugins like WooCommerce and Mailchimp.