Engaging supporters to fight Parkinson's disease

Team Fox Detroit, an organization supporting the fight against Parkinson's Disease.
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*We do not manage websites. Live websites might differ from mockups.
Team Fox Detroit

About the project

We migrated and built a website for Team Fox Detroit. The website helps new and existing supporters get involved and donate to support the cause. The site also aligns with TFD's marketing efforts to keep supporters engaged over time. In both cases, attending an event needed to be effortless, and taking action needed to feel immediate.

By conducting user tests, interviewing stakeholders, running a competitor analysis, and auditing content, we understood the root problems of TFD's website. We identified vital accessibility, performance, and usability improvements that would serve the greatest number of supporters through this research.

For the website, we are using WordPress for managing and hosting. The eCommerce, event planning, and email marketing functionality come from various plugins like WooCommerce and Mailchimp.

What we did

  • Content strategy
  • Brand strategy
  • Website migration to WordPress

"The Smart Rabbit team completely turned our site around, put us on the top of search results, and organized our information in a beautiful and digestible format. They are fantastic to work with, dynamic, and are always looking to improve our online efforts."

Lana Klosterman, Board of Directors