Law firm’s click-through rate up 502%, cost down 21%

Rudoi Law, a criminal defense law firm.
Rudoi LawRudoi Law

Rudoi Law

Law firm’s click-through rate up 502%, cost down 21%
Industry:
Rudoi Law
What we did:
Ad Campaigns, Landing Pages
35%
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Increase in qualified leads
502%
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Increase in click-through rate
21%
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Decrease in overall cost per click

About the project

Rudoi law is a criminal defense law firm based in Royal Oak, Michigan. They ran Google Ads campaigns in-house and with various agencies for years. Their account performance was below average and they wanted a partner that could lower costs and increase volume for the same budget.

We were brought in to develop, launch, and manage a new strategy to drive higher volumes of in-market clicks at a lower cost per click. Through the COVID-19 pandemic, we adjusted the strategy to focus on practice areas that could largely be handled remotely and significantly increased revenue compared to a non-COVID environment.

What we did

  • Audited the history of the Google Ads account
  • Developed and launched a new Google Ads strategy
  • Incorporated Microsoft Ads
  • Built custom landing pages

"Our last digital marketer said the level of performance Smart Rabbit achieved was impossible. Lawyers would absolutely kill for these numbers."

David Rudoi, Managing Partner