Law firm’s click-through rate up 502%, cost down 43%

Rudoi Law, a criminal defense law firm.
Rudoi LawRudoi Law

Rudoi Law

Law firm’s click-through rate up 502%, cost down 43%
Industry:
Rudoi Law
What we did:
Ad Campaigns, Landing Pages
35%
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Increase in qualified leads
223%
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Increase in click-through rate
21%
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Decrease in overall cost per click

About the project

Rudoi Law is a criminal defense law firm based in Royal Oak, Michigan. We partnered with them to audit a low-performing Google Ads account and turn it into a high-performing one. We did so and had been managing its growth for over two years during the COVID-19 pandemic.

After auditing their past account, we developed and launched a new strategy. We focused on targeting the most valuable practice areas with large search volumes and a manual bidding strategy to reduce cost. We built custom landing pages to increase conversion volume and ad rank. Over time, we have significantly returned investment to continue increasing ad budget and incorporating Microsoft Ads. 

What we did

  • Audited the history of the Google Ads account
  • Developed and launched a new Google Ads strategy
  • Incorporated Microsoft Ads
  • Built custom landing pages

"Our last digital marketer said the level of performance Smart Rabbit achieved was impossible. Lawyers would absolutely kill for these numbers."

David Rudoi, Managing Partner