Rudoi law is a criminal defense law firm based in Royal Oak, Michigan. They ran Google Ads campaigns in-house and with various agencies for years. Their account performance was below average and they wanted a partner that could lower costs and increase volume for the same budget.
We were brought in to develop, launch, and manage a new strategy to drive higher volumes of in-market clicks at a lower cost per click. Through the COVID-19 pandemic, we adjusted the strategy to focus on practice areas that could largely be handled remotely and significantly increased revenue compared to a non-COVID environment.