Smart Rabbit Logo
Let's Talk 🤙
Smart Rabbit Logo
  • Work
  • Services
  • Articles
  • Contact
Smart Rabbit's Google Partner recognition.
LinkedIn
Co-founded by Daniel Rajkovic and Colter Huacuja.
Smart Rabbit logo - rabbit head.

Articles

All
Digital Ads
SEO
Design
Business Ops
Design

How to Use Design Thinking to Grow Your Business

Design thinking provides a framework that enables small businesses to innovate systematically and cost-effectively. By understanding their customers, defining the problem, ideating, prototyping, and testing solutions, small businesses can create products or services that satisfy their customers' needs and accelerate their growth.
Digital Ads

The Future of Digital Marketing: The Role of AI

Integrating AI into digital marketing is an exciting frontier with immense potential. The benefits significantly outweigh the challenges, but these should not be ignored. Businesses should adopt a balanced approach, leveraging AI's capabilities while addressing its concerns and challenges. They must invest in privacy protection, employee training, and high-quality data to maximize AI's potential in digital marketing.
Design

The Integration of AI Tools in Spatial Design: Revolutionizing Creativity and Efficiency

AI tools are optimizing the design process in spatial design. Designers and end-users all benefit from the revolution of AI integrations. In this article, we showcase examples of this.
Business Ops

How to use ChatGPT to create user personas

You can leverage ChatGPT to create user personas. However, solely relying on the tool is a big mistake. You want to follow a process incorporating data you've collected from your customers or users into ChatGPT.
SEO

Is AI-generated content good or bad for SEO?

AI-generated content can actually help SEO. However, like with everything AI-generated, you don't want to use it without filtering the content with your personal touch.
Business Ops

Five steps to determine which type of digital marketing is best for your business

Figuring out how to market yourself or your product can be overwhelming. We have a simple five step process for determining the right marketing strategy for you.
Digital Ads

The best Google Ads clicks for Law Firms

You can get the best clicks on Google Ads by understanding the sales funnel, knowing what search terms are "bottom-funnel," making a list of negative keywords that would be used on search terms with a low chance of converting, and by avoiding automated settings and bid adjustments.
Digital Ads

How to write the best Google Ad copy for Law Firms

The best way to write good Google Ad copy is to speak to the user's needs with the fewest words possible. Keeping things simple and focusing on those needs gets more clicks.
Digital Ads

Google Ads optimization score, should you ignore It?

Dismissing Google Ads recommendations can preserve your intended account strategy and maintain a good standing with Google at the same time. We suggest you don't use them.
Digital Ads

User Testing: Findings from a Law Firm PPC Landing Page

We conducted user tests for a law firm's landing page. We found that participants responded well to authenticity, quality content, and shorter text.
Business Ops

Is Webflow for small businesses? Here's what you need to know.

Webflow is a powerful builder, but it's not for every business. It offers a lot of customization for brands that need that level of detail. However, Webflow isn't for the average business trying to get off the ground.
Design

How to create an effective value proposition

A value proposition is a statement about your unique competitive advantage. Once you have the concepts of a value proposition down, then you can start testing its effectiveness.
Design

3 Ways to improve your website right now

Small website changes can make a massive difference. Start by analyzing your website's navigation, calls-to-actions, and make sure you're incorporating solid, authentic social proof.
Business Ops

How to vet a digital marketing agency

There are six primary questions you should ask when looking for an agency for your next marketing endeavor. These questions will help you vet agencies and reduce your chance of making a partnership mistake.
SEO

How to use Google Search Console to write better content for your website

You can use Google Search Console to find keywords that drive a lot of your traffic. These keywords can help you come up with content ideas for your website and aid in helping you write better content overall.
SEO

What should your title tags be for local SEO?

We've developed a title tag formula that can help you rank better for local search results. Start by putting the most important keywords first, your location, followed by your brand keywords at the end.
Digital Ads

Should you use your law firm's homepage as a landing page for digital ads?

A lot of law firms use their homepage for digital ads. We recommend you don't use your homepage for advertising. However, there are some exceptions when using your homepage would be okay.
Design

4 helpful ways to get website visitors to trust your law firm

Building trust through your website is crucial to your firm's online success. We have found that "walking the talk," using social proof, transparency, and showing off your awards can all help build trust with your website visitors.
Design

How to improve a law firm landing page: 5 helpful tips

Landing pages are crucial for generating business online. We have five recommendations for how you can create an effective landing page for your law firm's website.
Design

Website design patterns: 4 dos and don'ts

So many websites make these common design mistakes. We'll go over the mistakes and provide examples on how to fix them so you can improve your site's overall performance.
Digital Ads

How your law firm can spend less on PPC

Your law firm can spend less on PPC by honing in on your targeting, being honest with your monetary limitations, using shorter keywords, and staying away from smart (algorithmic) bidding.
Design

Why law firms should invest in how their website looks

How you look online matters. Think of your website as your digital store front. People will judge you and your offerings right when they walk into the figurative door.
Digital Ads

The Future of Digital Marketing: The Role of AI

Integrating AI into digital marketing is an exciting frontier with immense potential. The benefits significantly outweigh the challenges, but these should not be ignored. Businesses should adopt a balanced approach, leveraging AI's capabilities while addressing its concerns and challenges. They must invest in privacy protection, employee training, and high-quality data to maximize AI's potential in digital marketing.
Digital Ads

The best Google Ads clicks for Law Firms

You can get the best clicks on Google Ads by understanding the sales funnel, knowing what search terms are "bottom-funnel," making a list of negative keywords that would be used on search terms with a low chance of converting, and by avoiding automated settings and bid adjustments.
Digital Ads

How to write the best Google Ad copy for Law Firms

The best way to write good Google Ad copy is to speak to the user's needs with the fewest words possible. Keeping things simple and focusing on those needs gets more clicks.
Digital Ads

Google Ads optimization score, should you ignore It?

Dismissing Google Ads recommendations can preserve your intended account strategy and maintain a good standing with Google at the same time. We suggest you don't use them.
Digital Ads

User Testing: Findings from a Law Firm PPC Landing Page

We conducted user tests for a law firm's landing page. We found that participants responded well to authenticity, quality content, and shorter text.
Digital Ads

Should you use your law firm's homepage as a landing page for digital ads?

A lot of law firms use their homepage for digital ads. We recommend you don't use your homepage for advertising. However, there are some exceptions when using your homepage would be okay.
Digital Ads

How your law firm can spend less on PPC

Your law firm can spend less on PPC by honing in on your targeting, being honest with your monetary limitations, using shorter keywords, and staying away from smart (algorithmic) bidding.
SEO

Is AI-generated content good or bad for SEO?

AI-generated content can actually help SEO. However, like with everything AI-generated, you don't want to use it without filtering the content with your personal touch.
SEO

How to use Google Search Console to write better content for your website

You can use Google Search Console to find keywords that drive a lot of your traffic. These keywords can help you come up with content ideas for your website and aid in helping you write better content overall.
SEO

What should your title tags be for local SEO?

We've developed a title tag formula that can help you rank better for local search results. Start by putting the most important keywords first, your location, followed by your brand keywords at the end.
Design

How to Use Design Thinking to Grow Your Business

Design thinking provides a framework that enables small businesses to innovate systematically and cost-effectively. By understanding their customers, defining the problem, ideating, prototyping, and testing solutions, small businesses can create products or services that satisfy their customers' needs and accelerate their growth.
Design

The Integration of AI Tools in Spatial Design: Revolutionizing Creativity and Efficiency

AI tools are optimizing the design process in spatial design. Designers and end-users all benefit from the revolution of AI integrations. In this article, we showcase examples of this.
Design

How to create an effective value proposition

A value proposition is a statement about your unique competitive advantage. Once you have the concepts of a value proposition down, then you can start testing its effectiveness.
Design

3 Ways to improve your website right now

Small website changes can make a massive difference. Start by analyzing your website's navigation, calls-to-actions, and make sure you're incorporating solid, authentic social proof.
Design

4 helpful ways to get website visitors to trust your law firm

Building trust through your website is crucial to your firm's online success. We have found that "walking the talk," using social proof, transparency, and showing off your awards can all help build trust with your website visitors.
Design

How to improve a law firm landing page: 5 helpful tips

Landing pages are crucial for generating business online. We have five recommendations for how you can create an effective landing page for your law firm's website.
Design

Website design patterns: 4 dos and don'ts

So many websites make these common design mistakes. We'll go over the mistakes and provide examples on how to fix them so you can improve your site's overall performance.
Design

Why law firms should invest in how their website looks

How you look online matters. Think of your website as your digital store front. People will judge you and your offerings right when they walk into the figurative door.
Business Ops

How to use ChatGPT to create user personas

You can leverage ChatGPT to create user personas. However, solely relying on the tool is a big mistake. You want to follow a process incorporating data you've collected from your customers or users into ChatGPT.
Business Ops

Five steps to determine which type of digital marketing is best for your business

Figuring out how to market yourself or your product can be overwhelming. We have a simple five step process for determining the right marketing strategy for you.
Business Ops

Is Webflow for small businesses? Here's what you need to know.

Webflow is a powerful builder, but it's not for every business. It offers a lot of customization for brands that need that level of detail. However, Webflow isn't for the average business trying to get off the ground.
Business Ops

How to vet a digital marketing agency

There are six primary questions you should ask when looking for an agency for your next marketing endeavor. These questions will help you vet agencies and reduce your chance of making a partnership mistake.
Articles
east
How to Use Design Thinking to Grow Your Business
August 7, 2023
Contact us
east
Let's be ambitious,
together.
Inquire
Inquire
Smart Rabbit Logo
Detroit, MI | Seattle, WA
Co-founded by Daniel Rajkovic and Colter Huacuja.
  • Home
  • Services
  • Work
  • Articles
  • Contact
  • LinkedIn
  • Top Detroit Agency
2023 Smart Rabbit, LLC. All Rights Reserved.