Increased law firm’s Google Ads conversions by 426%

Buckfire Law Firm, a personal injury firm.
Buckfire Law FirmBuckfire Law Firm

Buckfire Law Firm

Increased law firm’s Google Ads conversions by 426%
Industry:
Buckfire Law Firm
What we did:
Ad Campaigns
426%
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Google Ads conversions
1,085%
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Microsoft conversions
-25%
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Cost per click

About the project

Buckfire Law is a Personal Injury firm based in Southfield Michigan. We were brought in-house but through performance became remote PPC account managers. We increased average monthly case sign-ups from 8 to 30. [THIS PARAGRAPH IS BEING EDITED]

We built campaigns for practice areas not yet being targeted with a unique strategy compared to existing campaigns. We opted for manual bidding, modified-broad, and phrase-match keywords instead of relying on algorithmic settings. We removed device-specific bid adjustments and built device-specific campaigns with shorter ad copy. We targeted short-tail versions of keywords that cut $400 clicks down to $85 for the same search term.

What we did

  • New Google Ads strategy and buildout
  • New Microsoft Ads strategy and buildout
  • Daily account management
  • Daily reporting

"We're very pleased with the services provided by the Smart Rabbit team. They're tenacious, ambitious and always looking for ways to improve our campaigns. The legal industry can be extremely competitive, and - fortunately - Smart Rabbit helps make sure we're always one step ahead of our competition."

James Schmehl, Director of Business Development