Buckfire Law is a Personal Injury firm based in Southfield Michigan. We were brought in-house but through performance became remote PPC account managers. We increased average monthly case sign-ups from 8 to 30. [THIS PARAGRAPH IS BEING EDITED]

We built campaigns for practice areas not yet being targeted with a unique strategy compared to existing campaigns. We opted for manual bidding, modified-broad, and phrase-match keywords instead of relying on algorithmic settings. We removed device-specific bid adjustments and built device-specific campaigns with shorter ad copy. We targeted short-tail versions of keywords that cut $400 clicks down to $85 for the same search term.