PPC landing pages made better through user testing

Henningsen Injury Attorneys, a personal injury law firm.
Henningsen Injury Attorneys Henningsen Injury Attorneys

Henningsen Injury Attorneys

PPC landing pages made better through user testing
Industry:
Henningsen Injury Attorneys
What we did:
User Testing, Landing Pages
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About the project

Henningsen Injury Attorneys is a personal injury law firm in Atlanta, GA. They have been running PPC ads for six months while getting decent results, but they wanted to optimize their funnel to do better. We identified their landing pages as the weakest link and devised a plan to improve their performance.

What we did

  • Designed new landing pages
  • Leveraged UserTesting to conduct user testing sessions on our designs
  • Benchmarked performance metrics
  • Held audience identification conversations with the client